Retro Ads that never made it to print

February 2nd, 2010 § Leave a Comment

One of my clients is the Dalhousie Student Union (DSU) and they are the managing body of the  campus student bar “The Grawood”. They ask me to come up with a new concept for an ad campaign. Something trendy, witty, smart, sexy w/o crossing any lines. That is more or less what I was told. So here I am thinking ok thats everything AND the kitchen sink but doing so w/o pissing to many people off.

So I am personally a fan of this retro 50′s/60′s trend in print right now. I came up with 3 concept ads for them to to look at. I was planning on shooting my own photos for this and treating them to look like it was 1962. In the end it was expressed that these were boring and they didn’t use them. So I thought I’d share them here.

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